Skip to content


Sarah Uphoff (aka “Pantera Sarah”)

Executive Director of Brand Ambassadors

Sarah Uphoff, or “Pantera Sarah” as she is professionally known, is a Wisconsin native who has lived in Los Angeles since 1994. For over 20 years she promoted some of the most widely publicized nightlife venues and produced some of the most high-profile marketing events in Hollywood. Sarah produced the Emmy award winning “Yes We Can” video in support of President Obama’s 2008 campaign and has also produced and released two widely distributed coffee table books that include over 200 celebrities called “The Beauty Book for Brain Cancer” – Editions 1 & 2, proceeds of which were raised to benefit brain cancer research. Sarah left the nightlife entertainment business to focus on producing and is currently developing projects for both film and television.

Jonathan Antin

Technical Expert and In-House Haircare & Stylist Guru for Rooster Essentials

Jonathan Antin, is an internationally renowned hairstylist, is known for creating the most sought-after hairstyles for Hollywood’s A-list celebrities. Antin managed his own namesake salons for over 25 years, garnering a list of celebrity clientele rivaling the best in the business while creating his own extremely successful product line, breaking records on QVC, in SEPHORA and ULTA, that he later sold as part of his exit strategy. After this exit, Antin took on the world of endorsement and brand ambassadorship launching CONAIR’s #1 line of beauty tools in over 50 years, as their celebrity spokesperson, taking MINDBODY Business Software from a privately-owned start up to a publicly traded $1.8B leading brand in the beauty/fitness sector. Antin’s acquired fame and success led to a starring role on Bravo’s hit series “Blow Out”, which chronicled his life for three years. Shortly after, Antin took over the role as the head judge on Bravo’s next hot show, “Shear Genius”. Blow Out and Shear Genius aired in over 40 countries bringing Jonathan international acclaim. Additionally, Jonathan has appeared regularly and shared his expertise on NBC’s Today Show for over a decade, The Tonight Show with Jay Leno, ABC’s The View, Jimmy Kimmel Live and on cable networks including E! Entertainment, the Style Network and MTV.